Your information, handled responsibly.
This Privacy Policy explains how RK TRENDIFY E-COMMERCE PRIVATE LIMITED, operating the RktTendify online store, may collect, use, process, store, share and protect personal data when you browse our website, create an account, purchase products, communicate with us or otherwise use our services.
Privacy is part of the shopping experience.
RktTendify is an e-commerce fashion store operated by RK TRENDIFY E-COMMERCE PRIVATE LIMITED. Our product collections include Sarees, Kurta Sets, Tshirts, Cord Sets and Short Kurtis.
When you shop online, certain personal information is necessary to create and manage your account, process purchases, collect or confirm payments, deliver orders, communicate order updates, provide customer assistance and comply with applicable legal obligations.
We aim to process personal data only for lawful and legitimate purposes and in accordance with applicable Indian laws, including the Digital Personal Data Protection Act, 2023 and applicable rules, notifications and other laws in force from time to time.
Scope of this Privacy Policy
This Privacy Policy applies to personal data processed through the RktTendify website and services operated by RK TRENDIFY E-COMMERCE PRIVATE LIMITED.
It applies when you browse products, search our collections, create an account, place an order, make or attempt a payment, request order tracking, communicate with us, seek customer assistance or otherwise interact with our website.
This policy does not govern the independent privacy practices of third-party websites or services that operate under their own privacy policies.
Personal Data We May Collect
Depending on how you interact with our website, we may process the following categories of data.
Name and other identifiers that you provide while creating an account, purchasing or contacting us.
Email address, mobile number, billing address, shipping address and related delivery information.
Order number, products purchased, quantity, selected variation, size, colour where applicable, price, discounts and order status.
Account credentials and information associated with your customer profile, subject to our security controls.
Payment status, transaction reference, amount, method and information received from authorised payment service providers.
IP address, browser information, device type, operating system, logs and similar technical information.
Products viewed, cart contents, search activity, account activity and other website interactions.
Information contained in communications relating to orders, complaints, support requests or other enquiries.
How We Collect Personal Data
Personal data may be collected directly from you when you provide information through the website or indirectly through systems used to operate our e-commerce services.
- When you register or use a customer account.
- When you add products to your cart or place an order.
- When you provide billing or delivery details.
- When a payment provider communicates transaction information to us.
- When shipping or logistics providers provide delivery-related updates.
- When you contact our customer support team.
- Automatically through cookies, server logs and website technologies, where applicable.
Why We Process Your Personal Data
We process personal data only where required for lawful purposes connected with our e-commerce operations and your interaction with the store.
- To create, operate and secure customer accounts.
- To process purchases of Sarees, Kurta Sets, Tshirts, Cord Sets, Short Kurtis and other permitted products displayed on our store.
- To verify, record and reconcile payments.
- To prepare, dispatch and deliver orders.
- To provide order confirmations, invoices, shipping information and order-status updates.
- To process permitted cancellation, return, replacement or refund requests.
- To identify and prevent fraud, abuse, security incidents and unauthorised transactions.
- To respond to customer queries and grievances.
- To maintain accounting, tax and statutory records.
- To comply with lawful requests from courts, authorities or regulators.
- To maintain, improve and secure our website and shopping experience.
Orders, Products and Delivery
When you purchase a product from RktTendify, information necessary to complete the transaction may be processed by us and by service providers involved in order fulfilment.
This may include your name, mobile number, email address, shipping address, billing information, order number, purchased items and delivery status.
Relevant information may be shared with courier, logistics, fulfilment and communication providers only to the extent reasonably necessary to process and deliver your order or provide related services.
Payment Information
Payments may be processed through banks, UPI systems, payment gateways or other authorised payment service providers made available at checkout.
Depending on the payment method, sensitive payment credentials may be entered directly into systems operated by the relevant payment provider. We may receive transaction references, amount, payment method, success or failure status and related information required to reconcile your order.
Third-party payment service providers may process information under their own privacy policies and legal obligations.
Cookies and Similar Technologies
Our website may use cookies or similar technologies necessary to operate the store, maintain shopping sessions, remember cart contents, keep users signed in, support security and understand website performance.
Cookies may be used for:
- Shopping cart functionality.
- Customer account sessions.
- Checkout functionality.
- Security and fraud prevention.
- Website preferences.
- Performance and analytics, where implemented.
Browser settings may allow you to restrict or delete cookies. However, disabling essential cookies may prevent certain website functions, including account, cart or checkout features, from working correctly.
When Personal Data May Be Shared
We do not disclose personal data merely because it has commercial value. Information may, however, be shared with service providers where necessary to operate the store or fulfil lawful obligations.
- Payment gateways, banks and payment processors.
- Courier, delivery and logistics companies.
- Website hosting, technology and infrastructure providers.
- Email, SMS or transactional communication providers.
- Accounting, audit, professional or compliance service providers where required.
- Government authorities, regulators, courts or law-enforcement agencies where disclosure is legally required.
- Successors or authorised parties involved in a lawful corporate restructuring, merger, transfer or acquisition, subject to applicable law.
Data Retention
We retain personal data only for as long as reasonably necessary for the purpose for which it was collected or as required under applicable law.
Certain transaction, invoice, taxation, accounting, payment, complaint and legal records may need to be retained beyond the completion of an order because Indian laws may require businesses to preserve such records for specified periods.
When personal data is no longer required for a lawful purpose, we may delete, anonymise or otherwise dispose of it in accordance with applicable requirements and technical feasibility.
Security of Personal Data
We seek to use reasonable technical and organisational safeguards appropriate to the nature of the personal data processed through our e-commerce operations.
These may include access controls, account authentication, secure website connections, software updates, restricted administrative access, backups and security monitoring where appropriate.
No internet transmission, electronic storage system or online platform can be guaranteed to be completely immune from every possible security threat.
Children's Personal Data
RktTendify is a general women's fashion shopping website and is not intended to solicit personal data directly from children for independent purchasing.
Where processing of personal data relating to a child requires verifiable consent or other safeguards under applicable Indian data-protection law, such requirements will apply.
If we become aware that children's personal data has been processed contrary to applicable law, we may take reasonable steps to delete or appropriately handle such information.
Marketing Communications
Where marketing communication features are used, promotional messages may be sent only in accordance with applicable consent, preference and communications requirements.
Transactional messages relating to an order, payment, shipment, account security or customer request are different from optional promotional communications and may still be necessary to provide the service you requested.
Where available, you may use the unsubscribe or preference controls provided with promotional communications.
Processing and Transfer of Data
Some technology, hosting, payment, communication or service providers used in operating an online store may process information using infrastructure located in different jurisdictions.
Any transfer or processing of personal data outside India will be subject to restrictions, conditions or requirements imposed under applicable Indian law and government notifications in force at the relevant time.
Third-Party Websites and Services
Our website may contain links or integrations relating to payment services, delivery tracking, social media or other third-party services.
Once you interact directly with an independently operated third-party service, its own terms and privacy practices may apply. We encourage users to review the relevant third-party privacy notices.
Legal and Regulatory Disclosures
Personal data or transaction information may be preserved or disclosed where reasonably necessary to comply with applicable law, legal proceedings, court orders, regulatory directions or lawful requests from authorised government agencies.
Information may also be processed where necessary to establish, exercise or defend legal claims, prevent fraud or protect the rights, property and security of our customers, business or systems.
Personal Data Breach
If a personal data breach occurs, we may investigate the incident, take reasonable containment and remediation measures and make notifications to affected individuals or relevant authorities where required under applicable law.
Changes to this Privacy Policy
We may update this Privacy Policy when our website, processing practices, service providers, business operations or applicable legal requirements change.
The updated version may be published on this page with a revised effective or last-updated date. Where applicable law requires a separate notice or consent for a material change, we will take appropriate steps.
Control over your personal data.
Subject to applicable law, individuals whose personal data we process may have rights concerning access, correction, erasure, consent and grievance redressal. Rights may be subject to legal conditions and exceptions.
Request information concerning personal data and processing as permitted under applicable law.
Request correction, completion or updating of inaccurate personal data where applicable.
Request erasure where permitted, subject to legitimate retention and statutory requirements.
Where processing is based on consent, withdraw that consent subject to applicable consequences.
Raise privacy-related grievances with us using the contact information provided below.
Exercise nomination rights where available under applicable Indian data-protection law.
Contact us about your data.
For privacy questions, requests concerning your personal data or grievances about how information has been handled, contact us using the details below.